As of July 2023, a whooping over 5.48 billion people are using internet and we all know with the increase in internet usage people searching for business online before going out of home is also increasing rapidly. If you are running a business or looking out for a job without a website, you are missing out on an opportunity to reach out to potential customers. If you are an old timer, please understand that having a website is like having your business listed on a telephone directory. Having a website will get your business an online presence and generate more leads. Thus, more sales and profits.
Believe or not but having an online portfolio of your work gives you an instant advantage over your competitors in an interview. A Website is easily accessible when you provide a URL in your resume on job portals, it is easy to attract recruits who might be searching for people online that fits your profile. So it’s a win-win situation on either scenario.
Majority of B2B transactions are dependent on websites. Having a professionally designed site can help you showcase your product better than others and influence the product selection criteria in B2B deals. A creative website for business can take your product presentation to next-level. If you are manufacturing unique products that not many around the world does, having a website with perfectly done SEO can take your business on an international level.
Building a website for business with proper meta data is enough to advertise your business. You need not be tech savvy. All you need is a professional web designer. Website designing is cost effective nowadays. You need not invest a huge amount of money on traditional advertisements and use it on Digital Marketing to reach out to maximum consumers online. Maintaining and marketing through a website is easy and affordable.
If you have great social media presence on multiple platforms it’s easy to manage all leads from different platforms through a single website. A lot of social media influencers find it easier to do transactions using a website than on social networks where there is no option to sell marketing content.
No one can deny the fact e-commerce has taken over traditional business. With the increasing number of online stores it is inevitable to have an e-commerce website if you don’t want to miss out on the large chunk of potential customers. E-commerce websites and digital marketing are the most effective strategies in the current digital age.